“In 1986, driven by a constant search for elegance and dedication to work, Michele Lopriore opened a store in Piazza Cadorna in Milan. The store was named Giada, after his newborn daughter.

That store would become the first of many. Determination and passion led Lopriore to open nine more stores in Lombardy, and then open doors globally.

Today Michele Lopriore is joined by his son Mike and Giada. The new generation, son Mike and aforementioned daughter Giada, remain anchored in solid family traditions of work, passion, and excellence, and also breathes new life into Michele Lopriore.”